May 20, 2016
Monsanto launches #RootedInScience campaign

Darwin_misrepresentationEvery day in Europe seems to bring a new attack by non-governmental organisations, Greens and others on everything from plant breeding techniques to pesticides (think: glyphosate) to genetically modified seeds and ingredients. Yesterday, European governments failed to reach an agreement on the renewal of glyphosate, the main ingredient in the world’s most widely used herbicide, as the result of an epic onslaught of NGO spin and fearmongering ominously echoed by some misinformed European politicians. Tomorrow marks the annual March against Monsanto, in which angry mobs–especially in France–plan to demonstrate against Monsanto for presumed grievances, most based on conspiracy theories.

Given this context, it’s probably timely that Monsanto is launching a social media campaign celebrating the irrefutable contribution of science to human progress.

The campaign, in English and French, centres around the theme of knowledge #RootedInScience and features portraits and quotes of famous scientists including Galileo Galilei, Charles Darwin and Marie Curie. Their discoveries often provoked a public backlash at the time they were made but have been almost universally accepted since then. Their scientific findings were also essential to our understanding of physics, astronomy and biology.

“At Monsanto, everything we do is rooted in science,” said Monsanto Europe CEO Leticia Gonçalves. “We believe developments in science have been behind every step in human progress.”

“We also believe that science is our best bet in meeting the huge challenges the world faces today, such as mitigating climate change and nourishing a growing global population,” she said. “We find it hard to grasp how so many people have come to see scientific progress as such a bad thing.”

An international seed and agricultural technology company, Monsanto is unusually research-intensive, investing more than 10% of sales in research and development. The company employs around 5,000 scientists in 40 countries, including botanists, biologists and chemists in addition to experts on everything from bee health to soil health. It maintains dozens of maize, oilseed rape and vegetable plant breeding sites throughout Europe. Monsanto aims to help farmers produce more food while reducing waste and greenhouse gas emissions.

Food security and food safety are two of the biggest challenges facing global society.  Without action there is a very significant risk that a balanced diet may remain inaccessible for many of the expected 9.6 billion people on the planet in 2050.Borlaug_FR

Monsanto is determined to continue the work of the “Father of the Green Revolution” and Nobel Peace Prize winner Norman Borlaug, who is credited with having saved a billion lives through improvements in agricultural techniques and the development of high-yielding cereal crops.

The #RootedInScience campaign pages and some campaign materials can be seen here:

English-language page:

French-language page:

Infographics: Monsanto Media Library, search term « Science »









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